How to Sell a Mobile App to Your eCommerce Clients?

July 29th, 2017| By

Development companies univocally agree on the challenge in selling mobile apps to eCommerce clients. They find it tough and often cumbersome to convince. There is challenge in convincing eCommerce companies about the efficacy of mobile apps in driving sales and product movement.

Do you want to know some of the most convincing ways to tell eCommerce companies about the importance of mobile apps? Well, here we explain the ways one by one.

Shelling out credible statistics

You should begin with communicating all the statistics concerning the advantages of adopting mobility in sales process. The kind of statistics that can appeal to this include the burgeoning dependence on mobile for sales transactions and how mobility can actually push the barrier of user experience.

In doing so the developers need to make use of latest researches, studies and case studies about industry niches. For instance, you can tell that globally 34% of transactions take place on mobile while the percentage for the same in US and Japan stands respectively as 29% and 34%. Such statistics can easily offer a clear idea of the shift of mindset towards mobile.

Another type of statistics that can be very convincing is about showing the staggering volume and recent growth. For instance, 125 million US consumers possess smartphones while more than 50 millions own tablets. 62% of mobile users used mobile devices to make a purchase in last 6 months. There is still another type of statistics that can help you building confidence and convincing users about mobile adoption. It is assessed that by the time we reach 2020, the size of mobile eCommerce market will amount to 45% of the total market.

Make use of data from Google Analytics

The above mentioned statistics are mostly general in character and they only tell your customers about how the market is reacting to the mobile apps in relation to emerging eCommerce businesses and opportunities. But such general statistics may not always make a huge difference in the client's mindset. To make things more convincing you can show them exact data right from the websites of the ecommerce clients and decipher the underlying mobile trend in transactions as well as consumer behaviour. To do this the Google Analytics running in the client website can come to your aid to a great extent. Let us have a look at some of the key data provided by Google Analytics to help you convince your customers.

  • Fetch the device use data of the traffic. Show comparative data concerning desktop vs mobile visitors.        
  • Now show the comparative data about mobile users for different time periods. In most cases you will find the volume of mobile users to be increasing and this will further allow more convincing stance.        
  • Now fetch the data about mobile bounce rate vs bounce rate for desktop users. This     will show how mobile traffic is less prone to bounce compared to their desktop counterparts.    
  • Now compare rate of business conversion and growth of sales for visitors on mobile vs the same on desktop. If mobile conversion rate is higher you can always push mobile apps for the respective eCommerce company.   

Offering credible competitor analysis

Every business learns invariably from its competitors or at least try to assess how their competition is achieving what they always aspired for. For a fiercely competitive field like eCommerce it is even truer. Often it works like a magic when you can show a company how their competitor is being benefited with a new mobile app. When presenting competition analysis, remember the following principles and tips.

  • Always pick competitors who are in the same business niche and serving the same     audience.    
  • Always pick competitors of the similar status to make your proposition look     credible.    
  • Pick ecommerce businesses who are currently doing great with their mobile app and     who offers a high quality user experience.        
  • Show the growth of traffic, sales and movement of products through their mobile app     within a specified time.        
  • Lastly, show them how by introducing mobile app in their scheme of things they could deliver a better user experience.    

Finally, cost of building an mobile app and the huge challenge of marketing the app will be two big objections from most clients that you need to handle. In handling these objections you need to offer them a realistic and optimistic presentation of low cost development compared to the huge mileage of boosting sales. As for marketing the app, you need to explain all the avenues that can be utilised along with their respective roles and benefits.