Considering the number and breadth of web portals showcasing real estate of all kinds, many agents wonder whether it is useful to have their own real estate agent website. They then quickly tend to consider only the positive aspects of the external web solutions available to market their real estate and ignore the advantages of an individual real estate site . A personal online presence offers the advantage of not having to depend on real estate portals or networks of real estate agents and, ideally, saves or reduces the costs of such external services.

In addition, a real estate agent’s website offers the following advantages:

• In the real estate industry, business is done on a personal level. Having your own real estate website can be a first step in making contact and a decisive element in your success.
• This online presence helps you simplify administrative management . Via your website, you can easily communicate new information to potential buyers or current tenants and present the basic data and addresses of the properties.
• Compared to real estate platforms, a personal real estate website gives you more leeway to showcase your strengths . In this way, you can better present the local and regional peculiarities of a competitive market.
• The marketing also plays a key role in the real estate sector. A real estate agent website can play a central role in planning and disseminating social media campaigns and actions .

Therefore, a personal website offers you many opportunities to optimize your own presence and image in the market . The prerequisite is always that your online portfolio is suitable for you and is regularly updated.

If you currently need to state in your listings that property visits are strictly limited to individual visits, a personal real estate agent website is an ideal platform for communicating this information to your clients and providing them with further details on the current situation. . With regard to visits, a personal Web project also allows you to offer alternatives: you can thus enhance your offers with even more detailed descriptions and additional photos or make a visit of the property in person unnecessary thanks to a virtual visit at 360 °.

Creating content for your real estate agent website is only part of getting a personal real estate website online. Indeed, the technical realization of such an online business card is just as essential: in most cases, the skills and time necessary to program and personally put your real estate website online will fail you and you will then have need appropriate help. Depending on your needs and your budget, there are once again different solutions such as using a modular creation site, a CMS or mandate an agency.

In order to help you in your choice, we present these different options with their advantages and disadvantages.

If you have the necessary knowledge of HTML, CSS and JavaScript, you can naturally consider this task yours and personally program your website for your activity as a real estate agent. This way, and if all goes well, you will be able to save a lot of costs. Apart from the necessary knowledge in programming and web design, you will however have to take into account the considerable time factor that goes with this DIY approach. It goes without saying that if you are little or not at all familiar with website programming, it is strongly discouraged that you choose this option to build your own real estate website, however much time you have available.

If you feel that your real estate agent website should reflect your professionalism and personality, hiring a design agency or service is usually the best solution. Entrusting the programming , design , if necessary, content writing and maintenance of your web project to experts, gives you the opportunity to fully concentrate on your daily business. In this case, and depending on the service pack chosen, the necessary technical knowledge will be low, or even non-existent. To rely on an external partner, however, you must have the budget necessary. Indeed, the costs necessary to create your own website will be significantly higher compared to other options.

For a real estate agent’s website to meet the expected success, it is essential to associate it with an effective and thought-out concept in terms of content . If your website contains the most important information and your contact details, you have already taken the first steps towards a successful transaction . On the other hand, if your real estate website does not have the essential content, potential customers can quickly get lost on your site.

The following pages or content are essential on a good real estate agent website:

• Home page
• About
• Services
• Real estate offers
• “Sellers” area
• “Donors” area
• Contact page
• Legal notice and privacy policy

Home page

Since the home page is the first page viewed by visitors to your website, it plays a significant role in the success of your real estate website. It aims to inform visitors about the subject and the various contents of your website and to place the latest news in the spotlight. In this context, it is essential to place striking images and texts to attract the attention of visitors. The home page also includes the main menu which is the central navigation element of your website and shows users the full scope of your online offer while allowing easy and convenient access to the various subpages.

“About” information page

In the real estate industry, sympathy, trust and a personal exchange generally play an essential role. By presenting your person or your team (with text and possibly photos) on your own real estate website, you can therefore score valuable points with interested people. On this page, you can also present the history and philosophy of your agency as well as indicate references to the properties that you have successfully sold.

Services

On a well-structured real estate agent’s website, visitors should be able to quickly determine the services you offer. A detailed list of your services is therefore recommended, especially if you want your range of real estate to stand out from the usual offerings in the market. You can thus optimally present your additional services , for example Home Staging, moving assistance, carrying out administrative formalities or investment and financing offers.

Real estate offers

Showing off the real estate you offer is the number one reason you can start a real estate agent website and get people to visit your site. Being able to stage your assets exactly the way you want is a big advantage. You have carte blanche as regards the choice and the number of photos as well as in terms of description of apartments, houses, etc.

Once the domain is registered, you can now get started with the technical and artistic design of your real estate agent website. We have already covered the programming possibilities extensively in this article. However, this step obviously involves much more than just writing the code or having it written by a service provider. Before you start creating the pages, you will need a well-thought-out concept of how you want your online presence to function and design .

On the one hand, you must ensure that you offer visitors to your site the best possible user experience. The fluidity of navigation is of paramount importance here. In addition to the user experience, on the other hand, you need to create visual hooks in the overall interface design to attract users to your website.

With the technical framework in place, you can now turn to the core element of your online presence: content . At the start of this article, we told you what content your real estate agent website must contain. The design of the various pages – such as the home page, the property presentation page, the spaces reserved for sellers or lessors or the contact page – is left to your entire discretion. You can for example use individual contact forms to reach different target groups (tenants, buyers, lessors, sellers etc.) in the same way or add value to your website with a blog personalized on the real estate sector. Another useful option is a separate area for connecting existing customers .

The main content of a real estate agent’s website is and remains however the presentation of the properties that you offer. The professional photos are here as indispensable as informative, relevant descriptions of goods in text form. The use of videos , slideshows and interactive elements , which make it possible for example to visualize a plan of the property, can also promote the success of your activity as a real estate agent.

Once your real estate agent website is created and the contents written, you can finally publish your new business card on the web . However, check beforehand that you are satisfied with the final product and that all the elements (navigation, buttons, links, forms, etc.) work as desired. You can of course make changes to your website at any time once online, but major lapses in user guidance will have a negative effect on visitor satisfaction and engine rating of your site. search like google .

Evaluating your website Google will also serve you in the long run more your estate site Internet and its various sub-pages will be placed high in the results of this reference search engine , the more the number of users visiting your offer online will be great. Therefore, a well-developed and regularly reviewed keyword strategy is important, as are:

• Effective internal linking
• An SEO strategy for images
• and an optimization of the linguistic search of your pages.

Lastly, a real estate agent website will also benefit from active advertising  : add your domain address to your flyers, business cards and official emails and promote your website on social media like Facebook, Instagram or Twitter if you have a page on these media.