13 Advanced SEO Tips and Techniques You Should Know in 2021

However, some of the things that have changed – from the introduction of mobile indexing first to how Google now uses real user metrics to measure page speed – have certainly caused a stir and will certainly have an impact. even more important now, in the future.

In this article, you will find 10 advanced SEO tips and techniques that you need to master if you want to stay current with Google’s ever-evolving algorithm.

1. OPTIMIZE YOUR SITE SO THAT IT IS MOBILE-FRIENDLY

If you want to get the best SEO results, you need to make sure your site is mobile-friendly. Why? When Google updated its algorithm in 2016, mobile-first indexing became an SEO ranking factor.

They did it after realizing that most of the research was done using cell phones. After all, cell phone users were not limited in the 1980s. Today, billions of people around the world now have mobile devices.

Therefore, you need to optimize your site so that it is mobile-friendly and get better SEO rankings.

Here is what you need to remember regarding mobile-first:

• Mobile-first indexing is already present. This means that if your site has a “desktop” version and a “mobile” version, the mobile version will be indexed and classified in preference to your desktop version. If it is not yet the case, it will be soon and there is no way to deindex it.

• If you know your audience is using mobile, it’s time to take the leap! It’s time to create a responsive website.

• Create content with the mobile version in mind (without sacrificing the value of the text). This means avoiding all formats that have trouble loading on mobile devices and preserving all of the content on your desktop site that helps it rank (shorter mobile sites may be more attractive, but they don’t are often not as well ranked).

• The hamburger and accordion menus won’t hinder indexing and they will often improve the user experience (especially on mobile devices).

Remember, the fewer barriers your mobile site has for Google bots, the better.

2. FOCUS ON OPTIMIZING LOCAL SEO

Another modern SEO technique that has proven to be effective is to focus on local SEO. Recently, searches “near me” have increased because users are always looking for products or services close to their geographic location.

You don’t have to sell something online to try local SEO. The main goal here is for users to find your business. Users can easily find your business when you include contact information and directions on your website.

If yours is a purely online business, you should also optimize your site for local searches. And this has proven to be a very effective SEO strategy.

3. IMPROVE THE USER EXPERIENCE

If you want your site to generate more traffic and also rank higher in the search engines, you need to make sure that it is user friendly.

When your site offers visitors the experience they hoped for or better; visitors tend to spend more time on your site, which could improve your search engine ranking. Google identifies the time a user has spent on your site.

If the user takes time, Google will want to provide the most relevant results. However, you should know that for a user to spend a lot of time on your site; you need to post relevant, high-quality content.

4. MAXIMIZE ON SOCIAL MEDIA

If there is one SEO technique that could help boost your ranking, it’s social media marketing. If you can take a look at the trends and statistics of social media usage over the past decade, you will notice that the number of users continues to increase every year.

What does it mean? Your online business must also be present on social networks because it promotes brand awareness and helps you to interact easily with your target audience.

In addition, social media profiles appear on search engines, and if your posts are engaging enough, your ranking will no doubt improve.

5. CONSIDER VIDEOS AS THE NEW KING OF CONTENT

Here are some statistics:

• People watch an average of 1 billion hours of video content on YouTube  every day  .
• YouTube is the second largest search engine.
• Videos increase time by (average mobile viewing of YouTube videos is more than 40 minutes)
• They occupy a lot of space in the SERPs. The number of video carousels in Google’s SERPs has almost doubled.

And, remember, videos are a phenomenal way to drive engagement.

Here are some tips for getting started with creating and optimizing videos for your target audience:

• Make short brand videos and product demos.
• Create educational videos on the use of your products or services.
• Do live broadcasts like webinars or interviews.
• Add relevant metadata (shorter titles, rich descriptions) and video descriptions so that Google fully understands their intentions.
• Fill in the keywords because they are used for recommended videos.

Also, keep in mind that the demand for practical videos on YouTube is increasing by  70% each year.

6. TRUST THE SEO TOOLS AVAILABLE

If you are a digital marketer, you should now have realized the importance of SEO tools and frameworks.

They help you clearly understand the performance of your website and allow you to analyze, correct errors and even generate reports on the site.

Many tools perform different functions to help improve the SEO ranking of your site. You should use them accordingly, but you should know that there are free and paid tools. They are an effective way to manage and optimize your website.

7. CREATION OF LINKS

Link building is a modern SEO technique that should not go away anytime soon. Why ?

Search engines consider backlinks as a ranking factor, and if your site has a lot of quality backlinks, it will likely rank higher.

It is up to you to implement the best link building strategy so that your website is free of toxic backlinks that could see you penalized. It is best to get your links from authoritative sites.

8. MAKE SURE TO USE LSI KEYWORDS

If you want Google robots and users to find your site easily, it is imperative to use LSI (Long Semantic Indexing) keywords. These are words that help search engines determine the relevance of your content and what it relates to.

9. FOCUS ON METADATA

Metadata is a crucial part of SEO, and it includes metadata descriptions and title tags. You must make sure that every content you publish contains it. Meta descriptions must be unique and each must describe what a specific page is about.

If you duplicate them, your site will be difficult to recognize. On the other hand, the title tags must be captivating and they must contain a keyword to inform users of the nature of your page. They must also be unique on each page.

10. WRITE CONTENT OF AT LEAST 1800 WORDS

Websites that contain more words will likely rank higher on search engines than those that display content of around 300 words.

Long messages are prioritized because Google considers them to provide detailed information on a particular topic. In addition, it is more engaging than short content, which increases the chances of sharing.

11. Increase session time, page views and decrease the bounce rate

This SEO technique is one of the ones that is giving the best results at the moment thanks to the increasingly refined and efficient algorithm called Rank Brain . Don’t miss this article about the Rank Brain algorithm if you want to know more.

The idea with this strategy is to show Google how good our content is and how much our visitors interact with it.

Next, I will tell you the techniques you can use to improve these indicators.

• Add links to related pages at the beginning of articles or pages so that visitors continue browsing.
• Add the links above, but instead of at the beginning of the article they are added at the end. For me the first ones are much more effective than these.
• Use non-intrusive banners or popups that show more options to the reader to continue browsing the web.

12. Use internal anchor text to increase positioning

The anchor text is the text that we put in our links. As you well know, the text that we put in the links helps Google understand well what the content of the destination page is about. Well, unlike the anchor text of the external links that point to our website, with which we must be very careful, in the anchor text of the internal links we must take advantage of to be able to make it very clear to Google what the destination pages are about .

For this reason, whenever we have a link on a page that points to another internal page, whenever we can we must add one of the keywords for which we want to position the target article.

This SEO On Page technique is not harmful and will also help us to solve the cannibalization problem.

The idea here is to find quality articles or pages that do not position as we think they should position.

Well, this time we will create internal links with clear anchor text pointing to this article or page that we want to position.

13. Promote your content using ads

Do you have a great article that is the best there is on the Internet but you don’t have visitors?

Do not worry, as you are many people. Sometimes, we can write the best article for a certain topic, but if our domain does not have the necessary relevance and reputation, it will be very difficult for us to position ourselves in the first positions for our potential target audience to find us.

In this technique, what you have to do is use payment channels such as Google Ads or Social Media Ads to put your content in front of the people who want to consume it, share it and why not link.

Ads on Facebook, due to their ability to segment by audience, can help us find our target audience. Google Ads also has audiences to explore, but for now I would lean more towards Facebook.

Thanks to this strategy you can increase your visibility that will bring you leads, links and subscribers to your newsletter. For this we execute SEO strategies, right?

Depending on the budget you have, I recommend that you follow the following order of priority to find the best audience for your campaigns.

1- Start by retargeting users who have already visited your page. This can be done easily using the Facebook pixel or Google Analytics for Google Ads.
2- Use Lookalike audiences or similar to users who have already visited your page. On this occasion, my experience tells me to start with the Facebook Lookalike. Similar Google Ads audiences have not worked so well for me.
3- Finally, find audiences on Facebook that can fit in with your target users. You can also use audiences in Google Ads, but like the previous point, I recommend that you use Facebook first.

CONCLUSION

SEO techniques are not as difficult as some people assume. However, you cannot succeed in SEO if you do not implement your strategies correctly. You might consider trying the tactics mentioned above if you want to increase your SEO ranking.