If you have an online store you need many people to visit and that this traffic is qualified so that sales can be achieved. And to achieve this, SEO for online stores is essential.
15 keys to improving the SEO of an e-commerce
1. Conduct a keyword study
To achieve a good search engine positioning, a good study of keywords related to the product must be carried out. Neither can the related keywords be ignored and the terms prioritized with a significant volume of searches.
2. Study the competition.
There are tools that allow a detailed study on how to position the competition. Competitors can give clues to the steps to follow to get to climb positions in Google.
3. Start by positioning the product categories.
After the study of keywords, you must define the categories that can contribute the most traffic. In order to attract traffic, it is necessary to generate an extensive and quality description where users find relevant information about the products.
Many online stores lack this text so if we generate quality content we can stand out against the competition and our descriptions can be more useful for users who visit our website.
4. Caring for related products.
It is important that users browse the web ( reducing the bounce rate ) for this a good idea is to put on the product page, related articles that may be interesting. It is better to make a manual selection of these products.
5. Use structured data.
Facilitate the work to Google has a prize, using the structured data to indicate where is the price of the product, the name, the image, the description.
6. Encourage valuations.
Enter an online store where customers leave their opinions, positive and negative, brings confidence to the potential buyer. You must have a strategy for customers to write reviews on product listings.
7. Use the videos.
The multimedia content capture INCREASINGLY the attention of users, so you have to think to add value by entering the video within a digital marketing strategy.
8. Work the long tail.
In one sector there may be long tails with a volume of interesting searches. It is a good strategy to create subcategories with these expressions and capture traffic in this way.
9. Keep the stock of products updated.
It is a very frustrating feeling to see a product and when you want to buy discover that it is not available. To create a better user experience it is important to avoid a 404 error and perform redirects to another related product.
10. Compress the images.
The speed of loading is one of the aspects that most influence SEO for online stores. We must take care of the quality of the images and at the same time ensure that they do not have much weight. The optimization of the graphic material is key when creating an attractive and fast e-commerce for the user.
11. Do not index all the URLs.
Indexing pages that do not add value to the user consume the crawl budget and does not attract qualified traffic. For this reason, it is advisable not to index the legal notice, the contact page or the parameters that are created with internal searches.
12. Do not forget the mobile.
The use of mobile is undeniable, we must think about creating a satisfactory experience for the user, to encourage purchases from the smartphone. Mobile First must be our motto when creating our online store.
13. Customize the descriptions of the products.
The manufacturers provide a description of the products that can be read on many websites. To stand out against the competition it is advisable to personalize the descriptions and avoid duplicate content.
14. Create a blog.
A blog can bring traffic of people interested in a specific sector to your electronic commerce. Although now they will not buy, if you can get them loyal you can turn them into future buyers.
15. Study the conversion funnels.
Analyzing all available data to be able to create a conversion funnel will help to better understand the buyer persona. The analysis of these data is essential to mark an effective strategy.
These are the main aspects of SEO for online stores.
Contact our team of professionals to advise on your project and make your e-commerce success.
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