About ten years ago, almost everyone who accessed the Internet used a desktop computer. The solution for a digitized planet where smartphone and tablet users expect rich and intuitive web experiences like those found on desktops will be responsive mobile design.
The mobile design reagent is not a quick fix. This could solve the problem of layout of the screen size, but there are other intrinsic problems with the responsive approach that many marketers are flying over.
Here are some common mistakes that could affect your responsive mobile conversion.
- inflated images
The images pose a major problem of sensible conversion. Because a responsive website uses unique markup across multiple devices, it’s important to ensure that only large, attractive images are shown on the screens.
For image-rich websites, their problems start with the speed of the mobile page due to the size of the high resolution images rendered on the wrong device. In addition, the cost of the wasted bandwidth used to send heavy images to the wrong devices is throwing money away. In this case, it is necessary to use lossy compression to completely reduce the size of the image while maintaining the depth. You should also know that hacks guarantee that you can constantly send the right images to the right devices.
2: slow loading time of the page
Web pages with slow loading times are a major problem because mobile users are very irritated by slow web pages. According to the Akamai study, “40% will abandon a web page if it takes more than three seconds to load”. And “64% of buyers who are not satisfied with their visit to the site will go elsewhere to shop next time.”
Web visitors tend to get worse if they have to wait too long to see your web content. Users can handle up to 10 seconds of loading time before they leave, but even a delay of a few seconds is enough to create an unpleasant user experience.
A number of the world’s largest companies understand that the performance of the site and the importance given to the time of their users can be a competitive advantage in the market. This is a big part of the philosophy of Google and Facebook.
3: Long Forms
Nobody likes having to fill out long forms on office sites; However, this becomes even more detestable when you have to type several details with your thumbs on mobile.
Avoid the use of long, tedious forms that make users type a lot. Long forms not only frustrate your users, but also affect your conversion rates when you use them for any type of transaction. Take the example of Expedia, which lost $ 12 million in revenue because it was using a useless form field that confused its users.
By reducing their form fields from four to three, HubSpot has improved its conversion rates by 50%. When it comes to forms, shorter is always better, especially on mobile.
4: Ignore the intention of the mobile user
Another common mistake that hurts reactive mobile conversion is the assumption that responsive design will solve all the problems. While a responsive design supports many mobile UX issues, it does not necessarily take into account the user’s goals.
According to smartinsights.com, there is a 270% difference between conversion rates for desktops and mobile devices, because people are mistaken about mobile websites.
On desktop computers, long titles and many words sometimes have a totally opposite effect to mobile devices. More text on mobile devices will hide the page and push the user away from their goal, which is mostly the call to action.
Apart from the menu bar, always be sure to help your visitors easily navigate your web page, especially the call to action buttons. When designing your site, consider mobile users and dramatically simplify their journey to your website by targeting your conversion rate.
Conclusion
Mobile media usage is growing faster than desktop, TV, radio, and print. More people are using mobile devices to access the Internet than ever before, so it’s essential to develop mobile sites that are simple and fun to use. Sites that are difficult to navigate exasperate mobile users, forcing them to leave your sites and locate other sites.
If you do not make your website truly mobile-friendly, your visitors will not fill out your forms, abandon their shopping cart, leave your site and do business with your competitors. Of course, this will hurt your conversion rate.
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