5 Essential Steps to Follow in Your Content Marketing Strategy

When you are told about ”  content marketing  “, you immediately think of blogs, articles and perhaps even social media. But it’s so much more than that! Content marketing isn’t just about content. Content marketing is a long-term strategy that relies on qualitative content (in a wide variety of formats) to strengthen relationships with your audience by capturing and retaining their attention, and improving their engagement and brand awareness.

Indeed, having a digital marketing strategy has never been more important. To effectively create and share your content, you need to have a solid and effective content marketing plan. You need to know what types of content you are going to design and share, the channels you will use, the opinion leaders you can count on and the results you can expect.

We will detail in this article the different steps to follow to develop a clearly defined strategy of effective and efficient content, which will allow you to develop your visibility on the Web.

Step 1. Content audit

You cannot define your traffic objectives if you have not studied your positioning potential. That’s why the first step in creating your content strategy plan begins with an audit of it.

To start, gather all the content currently produced by your organization: keywords, blog, website, social networks , etc. Then, using a content inventory spreadsheet, highlight the contribution and relevance of each element in your content strategy.

Step 2. Defining the objectives

A good starting point for your content strategy plan is to define priority goals and secondary goals. This preliminary work makes it easier to focus on what is important and what is less important when creating your content. Your content marketing strategy therefore remains consistent with your visibility and traffic strategy.

Several objectives are common and often associated with specific types of content and channels. For each objective, you will have to define KPIs to measure their performance.

Step 3. Targeting your audience

As you probably know, a marketing strategy does not work if you want to target different audiences with the same content. Instead, you need to identify your target exactly, and then find the best approach to reach them with suitable content.

Effective content marketing is not just a list of topics you want to develop. It must be open and rely on interactivity with your audience. A good content marketing strategy must answer the most pressing questions of your target audience .

Step 4. Create your editorial calendar

Once you know your target audience, your content and how you are going to share it, you need to organize the flow of actions. You must therefore establish an editorial calendar.

The editorial calendars help you to visualize the publications which you will make for the month, the quarter and / or the year to come.

Step 5. Publishing content

Once your content has been created, you must share it with your audience. As you have created many types of content, you will distribute them on the various corresponding channels.

The best delivery vehicles are the communication media you have: website, blog, social media (Twitter, Facebook, LinkedIn, etc.) They allow you to control the frequency of publication and the nature of the content to be shared.

In addition to these channels, you can also publish your content on magazines and websites specific to the topics covered and to your sector of activity. This helps you stand out from your target audience, develop your leadership and at the same time improve your natural referencing (SEO).

Creating a content marketing strategy for your business will take some time, but the results of a well thought out policy and editorial calendar in line with your target’s spikes on the web are worth it. Elitech Systems , digital marketing agency , supports you in the development and implementation of your content marketing strategy and helps you achieve your goals.