As you work in an e-commerce industry you have to become aware of a fact that consumers can change their mind at any time and keeping your audience busy with your website is the hardest aspect. How do you make sure to remember at the top of the consumer and keep selling your products?
We bring you 6 growth hacks that will help you grow fast.
1) Have an attractive website
Consider your e-commerce site as a physical store and presentable as people do not prefer to walk-in any business that is not aesthetically pleasing. The smallest aspect of your website and follow basic rules to make sure your audience loves your website. You can inform several points that will give you instant results.
a) Have a test of your website:
If you are designing/designing your website, often just keeping your view of things and not displaying your audiences. Ask your family, friends, and family to review your website. Let your website users and ask them questions when they find your website easy to use or not found. You can use paid tools like. Usertesting.com What is a platform where you can target audience to use your website and take their feedback. You can also analyze buyer behavior and activities that they have on your site by doing deeds with tools like HotJar to give you insights into the recorded video format.
Choose tools as Google Analytics will give more insight about your customers.
b) Check your page download time and usability:
The page download time should preferably be no more than 2 seconds or you could lose customers interest .. your website needs to be simple navigation otherwise it could create a confusion for the user. Use Google Page Analyzer to review details of your website.
c) Check your product images:
You must sell your product with the pictures you are displaying. If the product pictures are perfect, the product gets and sells there. Product pictures are high resolution and attractive.
Small pictures (usually 300 x 300) the different perspectives of the element z. B. The front should be displayed, page, under IE visible from all angles, with zoom and or detail view.
d) Check your product description. It should not be very long but important product features are a must.
e) Check your Call To Action buttons:
The CTA buttons need to stand out with contrasting colors that your website theme, only then you will be able to get attention and generate a lead or directly a sale. Find the link for better ideas on your buttons, CTA.
Same goes for your mobile presence/app as e-commerce audience is tech-savvy and prefer to watch products on a small screen than on laptops. Make your mobile app eye pleasurable. At the same time, it must be easy to use otherwise in no time, which will shift your consumers to other sites. You can check if your website is mobile friendly with this Google app to analyze mobile friendliness.
2) Manage your marketing and sales activities
You can get busy attracting new leads from various marketing channels, however, do not forget to keep track of these channels directly from the start of your business, as these will give you the smallest insights to help you keep growing.
A CRM will be your best friend, all your inner sales and marketing activities. Check how:
a) You can auto-record the login of your customers directly in the CRM. This reduces your manual effort of recording a lead that you generate from different channels. You can record purchase details such as customer’s name, contact details, a source of purchase, quantity purchased etc. This will give you a 360-degree view of how you will be able to see customer information, ie source channel from which the customer your Website helps you to analyze ROI of all the marketing channels visited, the product he was interested in and the amount he/she bought.
b) At the end of a quarter, you will also be able to analyze by creating reports, marketing/sales ratio media channel has been the most profitable in terms of ROI and you can cut your investments on infertile channels.
Similarly, you gain insight into your sales by producing reports, quarterly or annually. These reports help you plan your sales and marketing strategies.
c) In the case where you would like to filter your database and understand customer or customer behavior patterns, and dislikes (product interested), you can gain such insights and see how people who are interested in the particular product and you can Check which type of products are in great demand.
d) A proper after sales support is what ensures repeat purchase from the same customer or the same customer visit your website again. Keep in touch with your prospects/customers by sending bulk emails and informing about the discounts or upcoming clearance sale. You can also use your weekly or monthly email campaigns with CRM and this will reduce your costs of buying another email marketing tools.
3) Product tangibility – Consumers who have their product tested before buying.
Let your customers be sure that you are delivering them the same product as they saw locally and this increases the chances of buying them. You may also be able to ask your customer to try the product before buying, eliminate the factors, the product is purchased online Miss tangibility. Of course, product images help, however, does not really help with product look and feel aspect. Sometimes the product looks different in pictures and after delivery, it is completely different. Some courier or logistics companies have a provision to allow customers to get a trial of the product before they buy Such companies can help you generate a tangible product feature.
4)Sleek payment gateways
Make sure your payment gateway is smooth or you have multiple gateways like Checkout.com as people who buy online and like to use cards to stick payment to not “Please wait for your payment to be processed” window fails Another payment gateway is designed to help make smooth payments, thereby reducing the likelihood of order cancellations PayPal.
Some payment methods work in one particular country but do not work for others As in the US buyers use more credit cards, while in India buyers use different media of payment like banks credit card, Debit card and cash on delivery Analyze the market that you sell it and remove all possible obstacles that stop you from receiving payments , . .
5)Personalized product packaging and timely delivery
A fancy trick that can be used while delivering a product can make a personalized package You can address the product by giving the customer’s first name a personal touch and there are more chances for you to social media as well as shine because people selfies Book With Such Packs There are many websites that dispose of such personalized packaging options but only if the consumer demands you can shine by personalizing every product you supply . . . .
In the fast-paced life, the customer will expect the product on time but at the same time reaching for a new bee in e-commerce. Creating your own logistics department may be an expensive idea for a growing e-commerce company. You can try to tie up with third party shipping companies, but before you so check some points : –
A]Check the reputation of the company.
B]Check the places where you deliver.
C]Check speed delivers the package.
D]Check tracking
These pointers could help in choosing the right shipping partner.
6)Realign and engage in dialogue with your clients on social media
Often customers visit your website and add many products to their shopping cart but do not buy. In such situations, you can always redirect them and show them products, they have the most viewed or in the shopping cart there.
On social media, It is not always necessary to realign and push your products, but you can exceptionally think through the introduction of competitions, giving discounts or even a referral program that will give your brand more visibility and stand out from others e-commerce websites,
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