8 eCommerce Development Trends for 2021

COVID-19 has made its way to the top, arguably creating the biggest impact on e-commerce market share. While we have experienced lockdowns and our favorite stores have been closed by government policies to contain COVID-19; what kept us going was our easy access to e-shopping during the crisis, and we have all embraced e-commerce more.

Experts have projected that the impact created by the coronavirus will not be in the short term that boosted e-commerce sales, but will remain even after COVID-19 ends. People have become more suited to the idea of ​​online shopping – because it is more suitable, according to market demands, and offers the advantage of contactless payments through different modes.

In this article, you will find some of the most effective techniques that will allow you to move your online store forward, while staying on top of mainstream technology.

Voice commerce

Since entering the new world of Google Assistant’s Alexa and Siri, our lives have become very different and, in many ways, easier than they used to be. This new way of shopping will also set a trend in 2021 and smart speakers will be your ticket for online shopping in the near future. So, when you decide to start an online store, you can consider voice commerce in your ecommerce website development strategy to get better ROI. It will surely be a game-changer, providing the best customer experience and representing the future of SEO.

Social commerce

This is another key ecommerce trend that you cannot miss to get more benefits from your ecommerce website. These days, buyers have a consistent experience on social media platforms that give them the opportunity to grab the best deals. With the increasing intensity of online advertising on social media platforms, people can get to know the products more easily and follow the respective links to buy the desired products.

In 2021, social commerce will be one of the major trends in the e-commerce market which will have an effect on the development e-commerce industry. Hence, the incorporation of social media is a wise step towards growing successful eCommerce websites.

AR / VR

Today, most people around the world are familiar with AR (Augmented Reality) and VR (Virtual Reality), which together are referred to as Mixed Reality. The advancement of these two technologies has transformed many industries. AR / VR technology is also an advantage for the e-commerce industry. One downside to online shopping that people often raise is the inability to see the products. AR and VR technologies work as bridges to remove these barriers in online shopping.

Using AR technology, buyers can view products in the real world, allowing them to understand whether a product meets their requirements. The use of AR / VR is a great trend for e-commerce that will also rule 2021.

Omnichannel sales

Omnichannel selling is becoming vital for online businesses, as purchases are not tied to any particular channel these days. Nowadays, people have the opportunity to buy products from Amazon, eBay, Facebook, and many other online platforms. Therefore, opting for multi-channel selling has become essential in the e-commerce industry. This is an important trend to consider in your ecommerce development strategy. If you are considering B2B e-commerce development then you need to keep the omnichannel aspect in mind.

AI in e-commerce

Artificial intelligence (AI) has already been used in e-commerce for smart product recommendations. In addition, technology has caught on in a few years with the evolution of better algorithms. With the help of this technology, e-commerce websites can make smarter product recommendations and improve customer experience. AI can be used in different ways and has many benefits for businesses including increasing productivity, lowering costs, streamlining operations, etc. It is not only a predominant trend in the development of business. e-commerce in 2020, but it will also become one of the main e-commerce development trends in 2021.

Increase in mobile purchases

With the growing belief of online shoppers in online shopping, they now feel comfortable shopping online through mobile devices. The number of mobile device users has increased sharply in recent years, which has led to a dominant mobile world. No business today can ignore mobile optimization, one of the vital trends of 2021 in ecommerce web development due to the sudden and increasing dominance of mobiles in the world.

PWA

This is a trend that must continue to develop in recent years because it is profitable and more advantageous than native applications. The use of devices and websites has facilitated the rise of e-commerce. PWA combines mobile and web and provides entrepreneurs with benefits such as increase in average conversion, increase in mobile traffic, increase in engagement, and increase in average sessions.

IT outsourcing

IL Outsourcing continues to grow enormously. The main driver of this trend is the demand for business process optimization. For example, many benefactors of SaaS solutions for retailers like shipping management, warehouse management, marketing automation, etc., have chosen to use API2Cart for their integration needs.

COVID has allowed brands to put more emphasis on improving the customer experience instead of wasting their time and energy on back-end data.

These trends will prepare you for the near future – the end of the current phase of evolution. You can include them in your ongoing practices and strategies for better results. It could be more sales, higher traffic, better customer satisfaction, more sophisticated infrastructure systems, etc. These trends might as well be the springboard for what will come later, so you don’t want to ignore them.