The increase in mobile Internet traffic has been considered for several years. In fact, in 2018, this traffic represents more than 50% of the total Internet traffic and is still increasing. The speed of loading pages on mobile becomes a major issue for websites. To meet this growing demand, websites must adapt to the mobile […]
The web design trends are changing. Some time ago it was sought to draw attention with extremely eye-catching designs, even if they meant a high load time. Nowadays websites with a simple and simple interface design are in vogue, both for offering a better user experience and because having a shorter loading time improves their […]
The links are a fundamental part of SEO positioning. Without them improve positions in the ranking of search engines (by means of the most demanded keywords) is an arduous task. Although Google is trying to give more relevance to other aspects – such as user content or metrics – the Link Building continues to lead […]
Businesses that carry out transactions between companies to increase the sale of goods and services are called B2B or Business to Business. These businesses, like many others, are increasingly using different types of online platforms, which are becoming more and more important in today’s society. Using the Magento platform for a B2B business is usually […]
If you have an online store you need many people to visit and that this traffic is qualified so that sales can be achieved. And to achieve this, SEO for online stores is essential. 15 keys to improving the SEO of an e-commerce 1. Conduct a keyword study To achieve a good search engine positioning, […]
This is one of the questions any business owner or marketing manager has asked himself at least once when setting his web marketing strategy. It is not always profitable to internalize a web marketing pole within your company, especially if your needs are urgent and you need a variety of skills. The agencies are therefore […]
Content Marketing Keep up with the latest trends and prepare your strategy for the coming months. 1. Data and more data The data can help you to have more clear what is the content addressed to your audience. A specific, authentic and interesting content will generate more engagement and will help you segment it even […]
Having become essential channels of communication and promotion, social networks allow brands to showcase their activity and products. More and more e-commerce friendly, the giant social platforms such as Instagram, Pinterest or Facebook, offer services specifically designed to promote physical products and are now as ultra-personalized distribution channels. With more than 33 million active users […]
There are different reasons that indicate that small businesses should invest in Google Adwords campaigns as part of their online marketing strategy. Small businesses have an opportunity with Adwords to show themselves to users at the same level or above their major competitors: 1. You can compete with medium and large companies Adwords, to put […]
Although both sites are focused on customer satisfaction, create more conversions, the process of activities in both places is completely different. Thus, each process from development to integration cart theme requires a different point of view for a B2B business. The main elements that separate a B2B site from a B2C website. a) Bulk and repeated sorting […]