Content Marketing Keep up with the latest trends and prepare your strategy for the coming months.
1. Data and more data
The data can help you to have more clear what is the content addressed to your audience. A specific, authentic and interesting content will generate more engagement and will help you segment it even more.
Also, the data is very valuable when it comes to giving clues about what content is to be published and which is the most likely to approach its objectives.
2. Think of the content as part of the buyer’s journey.
More and more content is thought to lead to conversions. Therefore during this 2018, it is important to be critical and exploit each and every one of the stages of the journey that each buyer makes.
Some of this content may work for awareness or awareness, another part to generate commitment and another to obtain direct conversions.
If the objective, for example, is to give more visibility to the brand or business, it will undoubtedly be necessary to draw a broader line in order to reach new readers.
In addition, these contents have to be well determined together with the sales objectives.
3. A well-documented strategy
Leave in writing the plan’s own strategy. This will give you a more general and comprehensive view of the parties involved and interested in each part of it. You will see that having everything in writing will help you to make the year more productive.
4. Generate conversation through content marketing
2019 will be the year of content aimed at generating conversation. Messenger apps or resources like Facebook Messenger are becoming more frequent. Users are getting used more and more to private messaging, voice searches and bot communication.
As technology evolves, it is more important to be authentic and offer an immersive experience.
The best thing is to find out if our audience is really taking advantage of and using these resources. It is interesting to explore how these new trends can come in handy to your strategy and how to create content for them.
5. Employ technology
Content marketing is essential in any strategy, but also take into account the appropriate technological tools for its implementation and development, will make the work more efficient.
The proof is that most marketers during this year demand more budget to implement the development of content marketing.
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