Nowadays, there are mobile apps for almost everything – entertainment, news, sports… and even to make life easier for businesses! This latter type of app is commonly referred to as a “business application” or “internal application”.
An enterprise application often aims to increase employee productivity, efficiently manage large amounts of data, and / or optimize processes.
Unlike consumer applications (such as social networks, mobile games, or e-commerce applications), a business mobile application with the goal of meeting the specific needs of an organization.
In this article, we will discuss the benefits of a mobile business application and the different options available to you.
Reasons why companies create their own apps
Enterprise applications are often designed to complement other systems used by the enterprise. They must be flexible and adapt to existing systems.
The development of internal applications has increased significantly in the last two years. Here are the reasons why an internal application can make a big difference to your business:
Better return on investment
One of the main reasons why companies invest in one or more applications is simple: Get better ROI. According to a report by VMware, companies that invest in a mobile application generate an average return on investment of 150% across all industries.
While a consumer application generates direct revenue through its monetization strategy (in-app purchases, advertising, etc.), the return on investment of a business application is measured in terms of productivity and efficiency.
Employee productivity
A mobile app can help you increase the productivity of your employees by giving them the ability to work and stay connected without being in front of their computer. They can be active and work from anywhere, anytime.
Mobile application integration has become a must have for the most competitive companies. Why? Because they allow the transmission of information and updates in real time. They can save time and money. In addition, organizations that follow this trend seem more attractive to their future employees.
Process optimization
An added benefit is the ability to optimize internal processes. For example, you can choose to evaluate the time needed to complete a task or a process. Having access to this information through an app will help you solve recurring problems and make informed decisions.
The key to optimizing processes is to start tracking them as soon as possible. With the data generated over time, the average cycle time can be used to detect weaknesses, changes or deviations in time.
Data exploitation
An enterprise application allows employees to access, for example, customer data in real time. All important data is instantly accessible thanks to the constant synchronization of the various devices via the application.
With this information, you give your employees all the information they need to keep up to date with the latest changes. In addition, it can detect problems or opportunities more quickly.
Source of information
Sharing information via an in-house application is a good solution to reduce costs and especially communication errors. Think about instructions, brochures, user manuals, safety rules and even bonus programs. Everyone has access to the same information and official versions of each document.
In addition to this, the internal application can be used to share the news of the company. A new employee? an important strategic decision? Event? Share all this directly within the enterprise application.
Types of business application for your business
Now that we have seen the benefits of creating an internal app for your business, we will introduce you to their types.
Enterprise applications can be divided into 4 categories:
- Enterprise Systems
Designed to model and automate processes by integrating information from multiple departments. The data scattered in different systems can circulate fluidly between the different departments of the organization.
- Supply Chain Management Systems
Intended to help companies manage relationships with their partners. Logistics companies, distributors, buyers and suppliers can share real-time information to buy, produce and deliver goods and services efficiently.
- Customer Relationship Management Systems
Designed to align the actions of a company’s departments such as Sales and Marketing to its customers. The goal is to generate more revenue, improve customer satisfaction rates and facilitate loyalty.
- Knowledge management system
Aims to support processes of identification, codification and knowledge sharing within an organization. Whether this knowledge is internal or external, such a management system makes it possible to centralize everything. It allows employees to train and integrate new concepts. If the company already has an intranet, it can be integrated or connected to the application.
Conclusion
Optimizing processes, increasing productivity and getting a better return on investment are just a few of the benefits of a business mobile app.
At Yeeply, we know that creating a mobile app can solve many internal problems. We see this strategy as a modern way to collect, share and analyze data to achieve your goals more effectively. As experts in the application development industry, we have helped many organizations develop an enterprise application so that they can differentiate and reap the full benefits.
Do you consider this option and look for the right partner for the development of your application? Contact us to discover our solutions!
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