How to Assess the Performance of Your Mobile Application?

The number of mobile application users is constantly increasing. Today, users have become very demanding. They expect a lot from mobile applications and do not tolerate any bugs in their user experiences. The evaluation of a mobile application has therefore become an essential procedure. Many mobile application developers now prioritize user feedback over other evaluation techniques. But is the collection of these opinions really the only effective method to assess the performance of these mobile applications  ?

If you want to get started with the evaluation of your mobile application, you must start with a user navigation test by putting yourself in the place of a user. You will be able to identify bug, display or other problems. When you have detected all the anomalies, you can return to your back office to correct them.

This article gives you the eight indicators to take into account to safely assess the quality of your mobile application. You will have all the elements in hand to determine the best strategy to put in place to make it more operational.

Number of installations

The number of times an app is downloaded to a device is the easiest and most obvious way to track its popularity. It is therefore important to monitor this indicator.

Calculation of retention rate

This percentage reflects user loyalty. The retention rate indicates the number of users who return or continue to use the application after a certain number of days after its installation. It is one of the most important indicators!

Calculation of the churn rate

This calculation allows you to obtain the percentage of user loss. In this case, unsubscribing does not mean that users have uninstalled the application, but rather that they no longer open it and that they stop using it within a given period.

Calculation of the uninstall rate

This calculation shows the rate of uninstalling an application. If you want to know the quantity of active applications, you can obtain it by subtracting the number of uninstalls from the number of installations during a given period.

Average length of session

It is the total duration of all sessions for a period divided by their number. This is an extremely important clue if you plan to make money by advertising.

Airworthiness assessment

The element of airworthiness determines the ease with which a user will be able to access the various functions and pages of the mobile application. It is essential to determine from a client point of view whether the user interface is clean and interactive and allows users to navigate the application easily.

Notoriety

Awareness is the number of times your application is recommended or shared on social media. This lets you know what users think of your application. Do not forget to also monitor when and on what types of networks your application is shared and in what context.

Average revenue per user

This mobile marketing metric shows the average amount of revenue generated per user. You have several methods of monetization such as in-app purchases, paid downloads, or clicks on ads. By multiplying the total number of users, you can determine the expected revenue.
You have just reviewed the eight main indicators to know about mobile applications. Before diving into the analysis and assessment of your mobile app, determine and focus on the most important KPIs for your business. You will then have complete visibility and a deep understanding of the performance of your application. It will also allow you to better understand how to optimize your mobile applications to obtain better profitability.