Mobile ecommerce is an inevitable source of revenue in the mainstream economy.
Customers have started purchasing online and trends have significantly changed. According to Adobe’s Digital Economy Index, Smartphones are on track to contribute 50% of online spend by september 2022. This upsurge movement has drastically changed amid Covid-19 pendemic.
If you own an ecommerce store, you should read this article. It has primarily focus on boosting your revenue through changes you made to your mobile eCommerce app or store.
Optimization in Lower Funnels
You should work on lower funnel to convert strangers into buyers. There are mainly three kinds of stages: Window Shopper, Shopper and Buyer respectively associated with the Product page, shopping cart, and checkout.
Convert Visitors into Window Shoppers
- Start experimenting on the area of Wishlist, minicart, product breadcrumb,
- AB testing ideas
- Add mini cart popup
- Simplify breadcrumb
- Remove breadcrumb
- Add floating add to cart button
- Display Cart total in header
Convert Window Shoppers into Shoppers
- Do some analysis on clear cart, header, chat, cart update.
- AB testing ideas
- Put clear cart option
- Floating checkout button
- Coupon suggestions
- Auto update cart
- Hide chat
Convert Shopper into Buyer
- Final state to turn up your sale and work on following experiment diligently
- AB Testing ideas
- Autofill zip code
- One page checkout
- Auto credit card selection and process
- Auto select shipping and more
WHAT IS RPV?
In a nutshell, RPV measures the revenue that your site generates per visitor. Simple, right? While many merchants continue to rely on conversion rate (CR) as their primary eCommerce site metric, revenue-focused eCommerce should focus on RPV as the most reliable yardstick for how well a site performs.
➔ More than 90% of eCommerce stores see positive cart rate lift after applying the floating add to cart button.
RPV (Revenue per visitor) has significantly affected when experimenter has tried different approaches in transition of add to cart button. Keeping the button at the bottom has a high turn around ratio.
➔ According to the survey, 10% of up lift in RPV (Revenue per visitor) when a visitor saw a cart total in a header.
A proven trick is to add total in different ways in header, entice visitors to complete their purchase. Overall there has been positive lift in RVP.
➔ Hiding the cart button in the Cart and checkout page raises 15.22% higher conversion rate in RVP.
This is an out of way to optimize a checkout process and achieve desired results. Focusing on only the checkout process is a pragmatic approach.
Conclusion
Try out all these tactics to increase the RPV of your website. We suggest AB testing to achieve high conversion and sales. Many eCommerce have significantly improved conversion and revenue by just optimising their mobile presence.
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