HOW TO SELL YOUR APPLICATION?

You’ve created your app, you know it’s great, but do people know that it exists or feels like it’s needed? To do this, the next step is to inform your target market, make the app available and popular, and encourage them to download it.

Swiss Tomato has put together some ideas to promote your application successfully:

1. Notice and word of mouth

Word of mouth marketing is one of the best and cheapest promotions for your application, so if you find passionate users, ask them to recommend it to their friends. It’s not easy to succeed, so another way to get the news is to ask for a review on a technical blog or a technical YouTube channel (paid or free), popular influencers evaluating your app and the awesome trawler can do a great job. huge impact on your download rates because people trust their opinions.

2. Present it wherever you can

You probably already have a website and social media pages, so the next one does not require any additional cost. If a new application comes out, you will have to present it wherever you can (be careful not to disturb it too much): at the bottom (or even at the top) of your site, on the cover photo of your Facebook page and Twitter, in your bio on Instagram, at the bottom of your newsletter. Make sure anyone who is interested in your services or follows you responds to your new application and start to be intrigued to try it.

3. Create a presentation page for that

Connected to the previous point, it is even better if you create a separate presentation page for your application, where all the necessary information can be found about it, including download links. It’s always nice to read an app first, without having to go to the Google Play Store or the App Store and search for it, and with a captivating design, you can preview the appearance of the app.

4. Google Ads and Apple Store

The free advertising options are the best, but sometimes you need to combine them with paid solutions to get the best results. We’ve already written about Apple ad-targeted ads, and Google Play Store ads work similarly. By setting the right keywords, you can be sure that the ad will be served to your target audience with matching interests.

5. Video Advertising on YouTube and Facebook

Again, it’s not cheap, but if you target it well, it will work better than any written advertising. Take the time (and money) to create a catchy video ad for your app, displaying its best features or showing it in use. It will stay in the minds of viewers, and the next time they see it in the App Store / Google Play Store, they can download it. You can post it on YouTube as a video ad, as well as on Facebook as an alternative to your ads.

You do not have the application yet but you have a good idea? Contact us and the Elitech Systems mobile app development team will bring it to life!