Businesses that carry out transactions between companies to increase the sale of goods and services are called B2B or Business to Business. These businesses, like many others, are increasingly using different types of online platforms, which are becoming more and more important in today’s society. Using the Magento platform for a B2B business is usually the most appropriate because of the possibilities of modifications it offers and the numerous advantages it offers.
Advantages of the development of an eCommerce with Magento
This type of platform serves both to optimize the resources of companies, and to enhance the strategies that will be used to expand or to perform better customer service.
Magento is especially indicated for B2C businesses, that is, Business to Client, but with some small modifications, you can make a B2B business work perfectly with this platform.
Shopping experience
– Layered navigation extensions can be used to filter the products.
– You can implement an advanced search engine that makes it possible to search by EAN and semantic search.
– It is also possible to adapt the design to mobile devices, which is especially useful in the case of working with commercials, so that they can show the products to customers through a tablet, for example.
The possibility of private management
– The registration restriction implies that any person can create an account but will not have access to the prices of the website until they have been validated. This is a small action that avoids that the people with whom finally they are not going away to do businesses, or even the competition, can visualize prices, offers or strategies of a company.
– This platform can also be modified so that each of the clients can see their own price range. In this way, you can make personalized offers or reach specific agreements with each client without misunderstandings or misunderstandings, since the default prices do not appear on the website.
– To enhance this private management, you can choose not to index the page in Google. This way it can not be found through the search engine but it will be useful for the clients.
Groups of prices and customers
– Different groups of classified customers can be established, for example, by their purchase volume.
– On the other hand, different ranges of prices and discounts can also be established depending on the purchase volume of each customer. The more purchase volume they make, the more economical they can be.
Management of different forms of payment
Different forms of payment can be implemented from the same website. The most requested are usually the deferred payment (30, 60 or 90 days) and bank transfers, you can choose between selecting them on the web but carry them out externally or connect directly to the bank and make the transfer at the time.
Integration with ERP
Many companies work with systems to manage their logistics. Depending on the ERP with which the company works, the integration can be done directly with an extension offered by Magento or, if it is a little-known ERP, with a customized development.
Magento as the best platform for B2B businesses
In addition to the advantages mentioned above, reference can also be made to the possibility of having multi-store and multi-warehouse, to the possibility of synchronizing catalogs and automating orders and even to the multitude of tools that it incorporates for the sales team.
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