Mistakes to Avoid in Your Content Marketing Strategy

Content marketing is one of the best ways to generate new leads and prospects. Articles on content marketing suggest that everyone can succeed easily in this area. However we see that it is more and more difficult to reach its target given the colossal number of pages that are indexed every day by Google.

The list below reminds you of the five most common mistakes and best practices to follow in order to get quality leads from your site and appear in the first results of the search engine.

Do not set goals

Not planning is planning your failure. You cannot move forward and develop your community if you do not have clear goals in mind. It is obvious that a precise definition of your objectives will allow you to refine the analysis of the results of your publications in order to be able to assess the success of your actions and better adapt your content to the needs of your audience.

Do not optimize your articles for SEO

Optimizing your content for search engines (SEO) is an integral part of the content marketing strategy. A site with SEO-optimized content can potentially reach more customers. This allows you to increase the number of your visitors and make more sales. You can consult the referencing experts at Elitech Systems to help you set up an effective SEO strategy.

Be inconsistent in the timing of your publications

If you want to get the most out of content marketing, it is important to respect a regular publication calendar on themes in line with your target. Consistency is essential to attract a dedicated audience. It is also crucial to print a beat, and if you post blog posts randomly and disjointed, your subscribers will lose track of your posts and you will miss the opportunity to create a story and grab their attention. They will probably forget you if you stay too long without posting.

Do not determine your targets

To know your target audience, you have to start by getting a general idea of ​​your audience. You must understand the content it needs, develop a list of keywords based on the terms used in the research, know their interests and write in a style that suits them.

Do not set up KPIs

If you don’t track your traffic statistics and conversion points, you won’t know if your content marketing strategy is working, or how you can improve the performance of your content. It is essential to define the KPIs (key performance indicators) to follow. Once these are in place, the other important step is to start collecting this data using tools provided for this purpose such as Google Analytics…
It is important to remember that content marketing is one of the most efficient techniques to permanently improve the positioning and awareness of your company on search engines. It is essential to know how to highlight your proposals and take into account the advice mentioned above to avoid the most frequent mistakes. Our list is not exhaustive. If you have other points which seem important to you, do not hesitate to mention them in comments.