Natural referencing remains an effective acquisition channel in order to make yourself known, attract a qualitative audience and generate good conversion rates.
In fact, on a search results page with paid results, 7 out of 10 users choose natural results. This shows the place it occupies!
As you will have understood, natural referencing in 2021 deserves (again) your full attention and to help you channel your efforts, our team of SEO experts will give you the points to anticipate in order to maximize your performance.
First, secure your WordPress installation
An insecure and hacked site is doomed to a real blackout in terms of visibility on the search engines, all the positions dearly acquired are wiped out within a few hours and once the site is cleaned up. (if however the backup copies are healthy and not infected), moving up the rankings takes a lot of time (and user confidence takes a hit ...)
Don't wait for the drama to happen to act:
- Perform regular backups (WordPress files and database)
- Update your version of WordPress
- Update your plugins (and remove the ones that have been disabled for ages)
- Update your themes (and keep only the theme you are using)
- Safety checklist to do?
Do you have any doubts about the security level of your WordPress site? Contact us for a security audit !
Think about your users, take care of your site's UX signals
Don't fall into the trap, a well-optimized site for SEO is one that is optimized first and foremost for users (and not just search engines).
UX signals are more than ever at the center of a successful SEO strategy!
Signals relating to user experience are increasingly taken into account when judging the relevance of a site. Moreover, from May 2021, 3 Core Web Vitals criteria relating to what is called the “Page Experience” will be taken into account as a positioning factor by Google:
- The page load speed and the length of time it takes for key elements to become visible on the page
- The time required for the elements of your page to become interactive for the visitor
- The visual stability of the elements present on the page
Respecting these elements goes through several steps that could be summed up in one sentence:
Think mobile-first, avoid anything that weighs down your web page unnecessarily and get to the point!
Take care of your content, it is now king
Unsurprisingly, content remains central to your SEO and will remain so for a long time 🙂
Relevant content is content that anticipates search intent and responds to it in the most comprehensive way possible.
Beyond the classic recommendations, do not hesitate to semantically enrich your content and take care of its internal thematic mesh to make navigation more fluid and bring real added value to the user.
Also opt for structured data, your content will only be better interpreted by search engines and this will be felt on the CTR of your pages!
Keep an eye on the technical SEO elements of your site
You may have the most complete content around a theme, if your technical base is not reliable and robust ... your content will have difficulty positioning itself.
The technical SEO aspects of a site remain a pillar of SEO, so don't neglect the fundamentals:
- Analyze crawl frequency, errors, etc. (log analysis what!)
- Monitor the presence and changes of your robots.txt
- Track and fix 404 errors
- Track changes in page depth
- etc
This amounts to doing a technical SEO audit periodically.
The links !
Just like the quality of the content or the technical quality, backlinks are a pillar of SEO. Without links, your pages are at a disadvantage compared to a competitor who values their link building strategy.
However, not all links are created equal. Always be sure to think long term and have links from sites that deal with your topic.
Performance measurement
How else would you know if your strategy is paying off?
For your SEO, we recommend that you equip yourself with at least 2 tools:
- A classic analytics monitoring tool: Google Analytics or Matomo to output qualitative information on your site traffic
- A positioning tracking tool: in order to detect the gain in terms of positions and direct your content creation efforts on the most relevant keywords.
Do you want to improve the SEO of your website? Let's discuss your ambitions !
Ketan Parmar is Digital Marketing Strategist at Elitech Systems, Implementing cutting edge SEO strategies to help businesses strengthen their online presence is his forte. Apart from helping small and big businesses, he loves to jot down valuable resources for Entrepreneurs, Start Ups, Technology Geeks with his knowledge and expertise of 10 years in the industry.
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