The best way to get your visitors to grow your website is creating content that provides value to your readers. It is the basis of what is known as inbound marketing, a term that should sound if you are a regular reader of our blog.
However, creating this type of content is not easy for the beginning writer (or for the expert). Facing the blank page (or the blank block, for diehard Gutenberg fans 😅) is a task that will make the most experienced sweat if we do not follow certain key guidelines within content marketing.
Today I come to present you the most important aspects to take into account to create content that catches the attention of your visitors. Although many will tell you dozens of tricks, I have decided to summarize all this in only 5 points.
A kind of pentacle (or five-pointed talisman) to grab when you see yourself in the position of creating new content with the prospect of making it a success. If I have succeeded or not, only you can tell me when you finish reading this article about it.
The audience to which you are going
It is not the same to prepare a content for business people as for fanatical millennials of Fortnite. As it is not the same to address an experienced audience than to an audience that does not know the concepts you will be dealing with.
The first thing you have to do before putting yourself to write as the soul that the devil carries is to study from end to end the kind of audience that you expect to end up reading. In this way, knowing who you are addressing, you can measure both the tone of the content and the way you express yourself in it.
The way to get to understand what kind of audience you have is easier than you think. Remember that you have web analytics tools such as Google Analytics (seriously, if you do not have Google Analytics on your website, leave everything and get it now ) or you can take a look at what your social networks offer you in this regard.
If you fail the way to address your audience, in addition to being a total linnet, you will damage the image of both your organization and yours. Remember that a good personal brand takes years of work behind, but destroying it is a matter of seconds. Do me the favor and meet your audience!
The content title
Whenever I enter a bookshop I notice everything else on the covers of the books and (I guess it has also happened to you) I find some that seem a real disaster. Seriously, the book may be great, but if neither the title nor the cover draws my attention, it will be very difficult to finish reading it. And it is a pity that this happens, but it is part of the human condition.
Similarly, when I’m reviewing my preferred RSS feed aggregator or spending time on social networks if the title of the linked article does not appeal to me, I’ll move on to the next without any remorse. I’m sure you do too. Hence the importance of the titles you choose in your content.
Seen this, surely you think that the solution is to look for a title that hooks to the top and then if that, the content gives a little bit the same. This is called clickbait and I do not recommend it.
In fact, while preparing this entry, I had an interesting conversation with David in which he recommended alternative titles that were much crazier than the one I finally chose. If they had worked better than this, that is something we will never know, but it is clear that when choosing the title you should look for the balance between attractiveness towards your audience and truthfulness with the content. If you pass braking (I think David’s proposal was passed three villages 😂) surely the result is counterproductive.
The message you want to convey
Your content should serve to send a message to your audience. It can be promotional or informative, but it must provide them with value or else they will ignore it without any type of problem.
Remember when you saw a television ad and when you finish this you asked yourself, but what are you announcing? A mistake of the book for the publicist of turn to which sometimes the head was innovating to him too much. Do not let the same thing happen to you.
In the case of this article that you are reading, the main message is the importance of taking into account five key aspects when generating content: audience, title, message, promotion, and feedback. And that all these aspects are related to each other in the mission to achieve success with the content.
The important thing about this is that the message is understood. For this, you have to use a structure in the content that is clear and not misleading or too diffuse. As you see, I get it through the titles of the different sections here. But you can use lists or make a summary at the end highlighting again the important thing.
If you create content but do not have a message, you will surely be wasting your time. Thanks to understanding your audience you will be able to establish the type of message you want to send them, in order to attract them to your website. Remember to put yourself in the shoes of your audience so that it is easier for you to send the message.
The promotion of content
What good is it if your content is gold if you do not promote it? We have already told you many times, you’re welcome!
If you are one of those who thinks that by sending a tweet when you publish your content you are already doing more than enough for the world to find out about its existence, you are on the wrong track. This is going to help you very little.
You should schedule the entire promotion of your content over time. If someone interested does not see the tweet (think that the tweets have an estimated lifetime of fewer than 18 minutes today ), you will hardly find your content (unless Google takes it to number one, but that will take time).
Nowadays programming this promotion is as simple as a click. If you want to know how it’s done, do not miss this other entry.
Feedback from your readers
If after writing your content you ignore the repercussion it generates, you’re doing it wrong. When you receive a comment on your blog, keep in mind that the person on the other side has spent some time reading what you have written and writing your opinion. This you have to value as if it were gold.
Accept criticism (provided you have a base behind, ignore haters and trolls ) and use them to improve your future content. Be attentive to both the comments on the web and everything that is said about you and your content on social networks.
Writing content is not just writing content. There is a whole series of tasks behind you that you will have to cover and only then will you be able to become the teacher you want. Do not falter, every day you are closer to reaching your goals. Patience is your ally!
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