The website has become an essential tool for any company wishing to establish communication with an audience. Indeed, the website is now a real vehicle for the brand image of the company and serves to attract customers and retain them. However, it may happen that the website does not allow to achieve the objectives set. In this context, the problem can emanate from the digital marketing strategy itself, but also from the site. In either case, it may be necessary to redesign.
Redesigning your site can save your bottom line, but it will need to be done carefully and at the right time. Several factors come into play in such an endeavor. Before you embark on your website redesign, here’s all the relevant information you need to know on the subject.
WHAT RESULTS CAN YOU EXPECT FROM A WEBSITE REDESIGN?
Redesigning a website is an act that must be motivated by obvious bad results. But in practice, what to expect from a site redesign?
First of all, it should be remembered that a site must be recognized by the search engines on which it is supposed to appear. To do this, it must therefore comply with certain standards relating to ergonomics (navigation on the page is easy and fluid), be responsive (adapted to different mobile formats), and optimize the user experience . The page should load quickly and be available 99.9% of the time.
By taking into account these various parameters, the redesign of a site may therefore aim to update or modify these parameters to remain in conformity with the requirements of search engines . Moreover, these requirements may change over time, which explains why the overhaul is mandatory and regular. By remaining aware of the standards required by these engines, the visibility of the site will be optimized.
In addition, the redesign of website can also aim at improving its natural referencing . Here, the changes will therefore relate to the form and content of the content offered on your website. This will have to be SEO optimized so that your site enjoys a good place on the search engine results page.
Finally, the redesign of a site can also go hand in hand with the implementation of a new digital marketing strategy. Indeed, these 2 elements are always associated, it is therefore logical that the redesign is part of the stages of the application of this new strategy.
REDESIGNING A WEBSITE: WHAT DOES IT CONSIST OF?
It is a question of “redesign” of a site when the form and the content of this one must undergo a makeover. This is to improve these elements to ensure the performance of the site. Moreover, it should be noted that a site redesign must always be preceded by an audit in order to detect these famous points for improvement. Thus, redesigning a site can take several forms.
Graphic or visual redesign
As its name suggests, the points for improvement concern only the visual elements of the website. The visual or graphic redesign consists more precisely in making changes to the design of the page, its content, its tree structure … At the end of a visual redesign, your site will have a new look and will display new colors, new fonts, etc. This type of redesign can also relate to the addition or deletion of certain functionalities (contact link, subscription to a newsletter, etc.).
The structural overhaul
This type of redesign concerns not only the graphic aspect of the website, but also its structural aspect. In practice, it consists in optimizing navigation on the page , by reducing the pages that Internet users will have to browse to perform an action, for example. The structural redesign also serves to restructure and simplify the site tree structure to allow smoother navigation later.
GOOD REASONS TO REDESIGN YOUR WEBSITE
Redesigning a website is no small feat. It must be motivated by well-defined reasons. Besides SEO needs or a new marketing strategy, you may also want to update your site for other reasons.
Security breach
Your site must be able to allow Internet users to browse safely without fear that their data will be stolen or exploited without their knowledge. A recommendation from Google which dates from January 1, 2017 even requires that you provide proof of an SSL certificate before installing your website.
A visual that dates
The Internet is a place where trends reign not only in strategic practices, but also in web design. To keep an image of modernity , and above all to be competitive , your site will therefore have to be updated according to these trends. You will also need to ensure that changes in your activity are reflected at your site when it is useful. Please note, it will be necessary to always respect your graphic charter in order to preserve your brand image with the public.
THE KEYS TO A SUCCESSFUL WEBSITE REDESIGN
Since the redesign concerns the visual and structural aspects of the website, it is necessary to have proven skills to do it. This is the reason why it is strongly advised to entrust this one to an expert in the matter.
Moreover, the redesign of a site will have to respect certain stages, the first being to have the site audited. This step is essential in order to clearly define its strengths and weaknesses. Then, it will also be necessary to determine the objectives of the overhaul . This way, you will know if the changes will be made only at the visual level or not. At this stage, it will be necessary to draw up specifications which detail all the aspects to be modified or updated in the website.
Finally, be aware that the redesign is in many aspects similar to the creation of a site since it requires stages of mock-up, integration of codes, development, integration of content, referencing and acceptance.
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Sahil is a highly skilled and dedicated Salesforce Certified Platform Developer with a passion for creating efficient and innovative solutions within the Salesforce ecosystem. With an insatiable curiosity and a relentless drive for excellence, he has become a go-to expert in developing custom applications and functionalities on the Salesforce platform.
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