Evergreen Content is one that is always relevant, never gets outdated and stays fresh for users. Including it in the content strategy will help your success and generate more web traffic.
What is it?
The Evergreen Content is content optimized for search engines and that is relevant to a topic on an ongoing basis. In a way, it is a type of timeless content, which will not be obsolete despite the passage of time.
It is important to keep it clear and differentiate it from other types of content, which although important, is not Evergreen Content:
1. News: They are very focused on the moment and the event in particular.
2. Statistics or reports: It is very likely that the data will become obsolete in a short period of time.
3. News within the sector: It may have a strong initial impact, but it will be diluted as soon as it ceases to be current.
4. Viral contents: The viral ones are the most ephemeral ones since the impact they have usually lasted a short time.
Although they are not Evergreen Content, it does not mean that they do not have to be worked on. The success will be achieved by working with this type of posts and having a good base of timeless content, to avoid having a complete dependence on current events to attract people to our website.
How can you help?
All the posts pursue the goal of being as relevant as possible, but it is inevitable that some of them lose noteworthiness, either because it was a current issue or because the information that was offered has become obsolete.
That’s where the Evergreen Content comes in. To start working on it, the key will be to analyze the audience you want to reach, know your needs and see where those needs coincide with the area of knowledge of the company or business that is carrying out the strategy.
Once this point is reached, users can be offered valuable information that will translate into greater.
It must be part of the strategy
It is possible that you understand that you should go to this type of topic when the news does not offer anything relevant enough, but it is not so, it must be recurrent in the strategy of every blog.
Consequently, it is important to put yourself in the place of the user who will potentially look for the topics that are being worked on, since this will be the right way to design the strategy.
That’s where a content will really make a difference. When it is able to offer valuable information and better than the competition and that can even be consulted periodically.
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