Why is having an e-commerce site essential for your business?

Since the beginning of the 2000s, the e-commerce market in India has been constantly growing. If you want your business to also benefit from this market, which reached nearly 100 billion euros in 2020 in France, you must do everything to seize this opportunity. Starting a web project and promoting your products and services in an online store will give you the opportunity to reach a large number of new customers and maximize your business potential .

Today, people are using their laptops, tablets and even smartphones to do more and more things, including online shopping and even selling products on the Internet . Internet users now tend to shop remotely and even manage their business from home! As a seller with an e-commerce site , you can give your customers the opportunity to learn about your business, explore your products, and pay online .

Some keys to better understand e-commerce!

In ten years, the e-commerce market has experienced an incredible boom. It went from a little over 20 billion euros in 2009 to almost 100 billion euros in 2020! Almost 60% of Indian Internet users order online . So why deprive yourself of such a promising pool of consumers?

The spending of Indian people on the Internet continues to grow, and even if the average basket has fallen, the frequency of purchase and the number of online buyers have increased . The Indian order much more often on e-commerce sites, with an average basket which was around 59 euros in 2020!

This growth is not about to stop! Today, the Web has become essential in our daily life. You can buy almost anything on the Internet, from everyday consumer goods to services . You can do your shopping, pay your bills, book your vacation and even go through an online reservation platform to offer yourself a blow-dry at home or do your nails!

E-commerce site, essential to develop your business!

Today, it has become essential for a company to have a quality e-commerce site to build customer loyalty and attract new ones in order to develop its turnover. With an e-commerce site, you can open up to still unknown markets , even international markets , something that is not possible with a store, even in cities with high potential.

In addition, an e-commerce site facilitates customer purchases . They are more easily seduced by your products and services, without intermediaries and without having to travel! Studies show that consumers are more easily tempted on the Internet and that compulsive shopping on the Web is more frequent than in stores.

Another advantage is that your customers have access to your online store 24 hours a day, 7 days a week . There are no hourly limits, no employees to pay, no overtime to pay! You can reduce your costs while increasing your turnover.

Finally, develop an e-commerce site allows you to collect, with their consent, the personal data of your visitors . With this information, you can create a customer file and conduct targeted promotions to build customer loyalty .

What is a successful e-commerce site ?

A successful e-commerce site is a site that has a good presentation. This is the key success factor for an e-commerce site. It's all about the way you present your products and services to Internet users. The tree structure and functionality of your website should allow visitors to easily see your brand and product information. This helps “set the stage” and meet user expectations, as well as educate them about your brand's story. The design and layout of your e-commerce site depend on your business and the products or services you provide. You also need to consider your target audience. Are you a B2B or B2C business? The promotion of your image and your products on your website must meet the interests, desires and needs of your potential buyers .

The second factor of performance , crucial for the success of your site, is security . Your e-commerce website must provide a secure device for storing and processing online transactions . Retail giants like Amazon and eBay have earned the trust of their buyers with their drastic security measures. It is important to use proven systems to prevent possible data theft. In order for customers to buy products from your website , they need to know they can trust you.

The third factor is the user experience. If you want to direct traffic to a desired action (like a purchase), you need to optimize the user experience ( UX ), because if your interface is confusing, your visitors will go away. Navigating the website should always be easy and intuitive. You must also be transparent and communicate all the essential information about your business on your website.

How to create an online sales site?

Whether you have a physical business, want to grow your business online, or start a new business from scratch, e-commerce is a very profitable endeavor.

A successful e-commerce business starts with a website. If you've never had one before, it might seem like a daunting task. But it's not as difficult as you might think. To help you, we present two top tools to easily create an e-commerce website . We also explain the benefits you can derive from outsourcing your e-commerce site creation to an offshore digital agency.

Best CMS & Tools for e-commerce site creation

Create a website with WooCommerce

WooCommerce is an e-commerce plugin for WordPress. It was created by WooThemes and is now owned by Automattic, the company responsible for WordPress. WooCommerce integrates seamlessly with the WordPress ecosystem, combining powerful e-commerce solutions with an easy-to-use CMS . It is by far the most popular e-commerce platform in the world, and powers millions of online stores. WooCommerce makes it really easy to add an online store to your WordPress site by installing the plugin.

Create an e-commerce site with PrestaShop

The other very well-known open source e-commerce platform is PrestaShop . This app is highly customizable and gives you full control over your online e-commerce store. Like WordPress , it is developed using PHP and has a host of features that allow online store owners to sell their products and easily track orders. The main difference between PrestaShop and WooCommerce is that PrestaShop is independent e-commerce software, while WooCommerce is a plugin for WordPress . Consult our article to choose an ecommerce CMS site for more information on the subject.

Creation of e-commerce websites with an offshore agency

The outsourcing of your ecommerce site is to outsource to a third service company the task of creating your site to promote your products and provide services. Entrusting the realization of your e-commerce site and related tasks to an offshore agency in Morocco is a very widespread practice, and this outsourcing can take different forms. One thing is for sure though, this is one of the most effective ways for small ecommerce businesses to cut development costs and increase efficiency on the web. If you want to stay competitive, then you have to outsource. As a business, you can save money by outsourcingthe web development of your tailor-made site, technical support, content management, web marketing , natural referencing (SEO), web design ... Another advantage, this outsourcing represents a significant time saving . Taking charge of the creation of your e-commerce website by an offshore agency gives you more time to focus on the tasks essential to the development of your business . This relieves you of some daily responsibility tasks, freeing up your schedule and that of your employees, for increased performance.

Whatever your business activity, with a traditional store, you provide products and services only to the customers who visit your store. You restrain them by not giving them access to the amenities and added value of an e-commerce platform . Even if your products and services are attractive, you risk missing out on the great potential of national and even international customers who are on the web.

Conclusion:

A professional, intuitive and responsive design e-commerce site gives you the opportunity to offer your products to many more people and generate more income. Therefore, you should not let any hesitation or fear get in the way of your decision to start an e-commerce website . With the professional services and constant monitoring offered by Elitech Systems, an offshore web agency, you will have a high-performance e-commerce site very quickly, with personalized web solutions, all at very advantageous prices .