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Why is the maintenance of a WordPress site essential?

wordpress site maintenance

Many companies think they've finished their WordPress site once it goes live. However, WordPress is constantly evolving. This CMS is updated regularly with additions of features, extensions or security conditions. Faced with these changes, the maintenance of your WordPress site is essential.
 

What is the maintenance of a WordPress site?

 

If you have used a digital agency or a freelance for the creation of your WordPress site, your contact must have offered you the maintenance option. And you wonder if you did well without it.

This phenomenon occurs for several reasons:

  • The unknown of the tasks performed during the maintenance of a WordPress site.
  • Not knowing the importance of updates.
  • The belief that the creation of a WordPress site is limited to design and structure and stops at the upload.
  • Fear of paying for unnecessary service.

However, maintenance is essential because it contains several actions that contribute to the proper functioning of your WordPress site:

  • A complete audit of the site in order to improve it. This work concerns the functionalities, the installation of WordPress plugins, ergonomics or even security.
  • Updating the WordPress version so that your site supports all the new features put in place.
  • Scanning and removing all viruses and malicious files in order to keep users safe.
  • Creation of a backup of the website.
  • Installation of the desired new graphic elements
  • Update of all content published on the site: texts, photos, videos, infographics, podcasts ...
  • Compress files that are too large so that they do not impact browsing speed.

There are two types of maintenance.

Application maintenance aims to update all the elements present on the site. On the contrary, corrective maintenance goes more in depth, because beyond updates, it fixes all bugs and security vulnerabilities.

All the benefits of maintaining a WordPress site

Dealing with increased traffic

You can create a website for two reasons:

  • Show your products and gain visibility
  • Showcase your expertise and knowledge through relevant content

In both cases, the goal is to have maximum traffic and attract your audience.

If your hosting is not ready to receive that many people, there will be a problem and your site will crash.

It is quite possible that the digital page of your business experiences a peak in traffic. If this happens when your site is not ready, people will not have access to your content. You then lose opportunities.

Faced with this scenario, if you do not have a maintenance guarantee, your business ends up without a website. To resolve the situation, you are going to need a professional.

Is it better to have a maintenance option with a WordPress agency in India that knows your site? Or someone outside who will charge you higher fees?

Ensure the existence of your site over time 

The evolutions within the WordPress CMS follow the trends and the needs of the market. By following these modifications, you increase the life of your site. You should know that the average lifespan is one year.

However, when a budget has been put in place to build a digital page that reflects your business, the goal is for it to remain on search engines for longer. It is in this case that the maintenance of a WordPress site is relevant and judicious.

These updates may concern:

  • Published content
  • The theme
  • Fonctionnalities
  • The different modules

Note: it is possible to install updates alone, but this is not without consequences. Compatibility issues can cause your WordPress site to crash.

Avoid unnecessary elements through the maintenance of a WordPress site

Over the years, a WordPress site evolves. WordPress plugins will be changed, others will undergo changes. However, if the additions are made without removing the elements that are not necessary for the operation of the site, the weight of it will become important. This will impact your natural referencing, page load time or even the user experience.

When a professional performs maintenance, they have the knowledge and expertise to improve the site without penalizing it and remove all secondary elements.

Facilitate migration

During the lifetime of a website, you can change the hosting or the server. It is then necessary to proceed to the migration from one point to another.

For this to be successful and there are no compatibility issues, your site must be clean.

For example, before a move, you will sort all of your belongings. The goal here is to arrive in your new home with the essentials. For a WordPress site, the same approach.

Maintaining a WordPress site is insurance you take. It is an investment and a guarantee in order to have a functional digital page every day at all hours. No need to worry about updates or potential existing vulnerabilities! Elitech Systems, a digital agency in India, provides you with all its expertise and know-how in order to fight against pirate attacks.

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