Why redesign its website?

Redesigning your website is an action often applied in web marketing . Indeed, search engine algorithms are constantly changing. You have to update it continuously if you want to stay at the top of the leaderboard.

On average, it is advisable to redo your site every 3 years to follow new trends and not lose space in the search engines.

In addition, redesigning your website allows your visitors to enjoy a new visual. The action is the same as for a store window. Thus, you highlight your new products or propose a new graphic charter . And bonus point! An update to your site will surely attract new prospects.

Finally, you may want to migrate your site to more efficient and easy-to-use CMS. For example, if your site is fully coded and you want to make it more accessible, WordPress CMS may be a solution.

How to redo your website?

Of course, to redo your website, you don’t have to do anything. Because your site remains the pillar of your marketing strategy. To redo it, you must follow the same steps as when creating it . Performing an audit of your current site to understand the habits of your visitors is imperative. In order to have a site in line with current trends and habits.

Define the new goals of your website! These objectives define the different levels that your website must reach. For example :

• a minimum of sessions (visitors) per month,
• the lowest possible bounce rate,
• more advantageous positioning on Google.

Stand out from strong competition

Keeping an eye on the competition is essential if you want to redesign your website. Indeed, you are unfortunately not the only one in your niche. This competition can overshadow your website.

Fortunately, having competitors is not always negative. Indeed, you can pick here and there different ideas on competing sites. If you like a feature on a site that ranks better than yours, it is not forbidden to reproduce it on your internet space.

Keep in mind your goal: to offer your visitors a better user experience than on competing sites by promoting your products. It’s a way to quickly stand out on the Internet and become the reference in your field for search engines.

Offer it a SEO boost

Always with the aim of placing you on the web, redoing your website improves its natural referencing . Because you take the opportunity to review the essential points of your marketing strategy. Define more impactful keywords and integrate them into the site’s markup to give it a boost in SEO.

Take the opportunity to review the SEO structure of your different pages . Indeed, by updating the mesh of your pages, you give them a second youth which improves your referencing. By tracking down dead links and updating those external links, you are eliminating one of the causes of poor SEO for your website.

Also offer your users a fast and secure site . Indeed, these parameters are part of the optimization criteria that boost your site.

Gain new visibility

Gaining visibility is a point that should not be overlooked in your online strategy. Indeed, Google’s algorithms are constantly changing . The ranking criteria follow Internet trends. These are very different from those requested from you a year ago. This is why we must adapt to this change. If you don’t adapt to it, you risk losing a lot of search engine space.

In addition to keyword optimization, consider the importance of social media . They allow your site to be highlighted by sharing its content. The broadcasts are made from the content of your site by including the share button.

Implement new functionalities

Eh yes ! Set up new features! Like a blog or community space so non-existent on the site in place. Or even a chatbot! With the advice of your web agency , anything is possible!